Women in Insurtech

"One of the biggest challenges I’ve faced is learning to trust my own instincts. When you're an individual contributor or even managing teams, as I was towards the end of my corporate career, you're still taking decisions and guiding other people based on what other people say and an existing precedent. But when you're managing your own company, you must put all of that aside and understand that there's no rulebook and only you know what's right or what's best. I’ve had to learn to trust myself."

"I remember being told [...] that it was better to wear trousers at some senior meetings to have more credibility. Like many women, I did encounter inappropriate comments and behaviours along the way. They weren’t pleasant, and they did make me reflect on whether I truly belonged in certain rooms. But ultimately, if you don’t play you can’t make an impact – and I wanted things to change. The good thing of leadership is that you have both the honour and the responsibility to set the tone, and I have always wanted to create an environment where everyone (including myself!) could be accepted and thrive for who they are."

"There are some incredibly strong female founders in insurtech [...] It’s a really exciting space right now. There’s a strong cohort of female founders coming through, and they’re building genuinely significant businesses. There’s also a lot of collaboration and support across the group, which makes it feel like a very energised part of the market."

"I think that insurtech is quite a welcoming place. If I look at some of the women who have supported me on my journey, they were the real trailblazers. Some of them were working in the 1980s and 1990s as women in senior roles, when it was a very different environment for women in business. They're tough, those women; they've had to fight their way to the top, and they've laid the foundation for my generation. For my part, I feel I've had equal opportunities coming into the roles in the businesses that I've been in. I've had role models like those women to look up to and say: ‘It is possible. I can do it.’"

The latest report on female entrepreneurship in the UK from the House of Commons Women and Equalities Committee, dated from October 2025.

Bringing together the public and private sector to drive economic growth by addressing the gender funding gap and providing the support women need to succeed in business.

The finance guide for women-led businesses offering support to start, grow and scale including advice on finding finance, networks, incubators, accelerators and mentors.