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goodtogoat helps insurers and brokers see — and close — the risk in how their products are sold. Insurers price the risk they underwrite down to the decimal, then hand those products to thousands of brokers and measure almost nothing about how they're actually advised and sold. That gap is where mis-selling, complaints, and Consumer Duty failures live — and today it's largely invisible until something goes wrong.
We make it visible. We put distribution networks through realistic scenarios and turn how they perform into a measurable risk signal, so a business can see which parts of its network are strong, which are exposed, and where to act. Where the signal shows exposure, we offer a route to close it — targeted practice on the conversations that carry the most risk. Founded 2025. Based in London.

Grappler is a leading insurance accounting platform purpose-built for insurers, underwriting agencies, MGAs, Lloyd's coverholders and syndicates.

The end-to-end SaaS solution brings together settlement, reconciliation, cash management, trust accounting and month-end operations in a single platform, giving finance teams visibility and control across the flow of money.

Grappler connects policy administration systems, banking platforms and financial systems, to provide a single source of truth for insurance finance operations. Teams gain real-time visibility of cash movements, reduce unallocated cash, accelerate month-end reporting and strengthen audit and compliance outcomes.

Insurance organisations use Grappler to automate up to 90% of cash allocation and reconciliation activities, reduce month-end close times from weeks to days, and to grow their operations without increasing finance headcount.

Headquartered in New Zealand with customers across APAC and the UK, Grappler's mission is to become the global standard for insurance accounting.

GWT Insight service captures real time commercial property data other systems don’t access. Working with clients, GWTI combines technology and knowledge to unlock unseen data to create insights and intelligent disruptive insurance products not previously possible. This enables unique potential for competitive advantage, allowing users to mitigate risk, reduce cost and carbon across asset portfolios. The GWT Insight Data Service includes the creation and the delivery of data driven products, offering short term ROI and insurance service differentiation.

Briano is a vertical AI company transforming insurance frontline operations. Briano helps insurers automate claims processing, customer communication, and operational workflows, with particularly strong technology for underrepresented languages.

Photocert is a leading expert in authenticating digital media—from photos to documents—using cutting-edge technology to optimize processes that rely on this data. In an era of deepfakes, generative AI, and image manipulation, Photocert plays a crucial role in safeguarding the integrity of visual data while enabling straight-through processing. Their clients recognize that effective process automation starts with authenticating media to ensure reliability.

Pikl is a marketplace growth enabler that helps platforms, property managers and hosts in the vacation rental sector unlock revenue, reduce risk and deliver better customer experiences through embedded insurance and specialist cover. Alongside our embedded solutions, we offer tailored host and holiday let insurance that fills the gaps left by standard policies, supporting homeowners across the UK.

Our solutions are built to support confident, scalable growth in a rapidly evolving market. We are already providing our flexible cancellation product to some of the UK’s vacation rental providers, helping them increase booking conversion, protect revenue and meet changing guest expectations.

Paper connects the end-to-end insurance workflow for the brokers, MGAs and underwriters. From submission to bind, Paper captures, structures and cascades data through your existing tech stack, no rekeying, no rebuild, no change in behaviour.

Built by insurance professionals, for insurance professionals. ISO 9001 and 27001 certified. Ringfenced AI. 97%+ ingestion accuracy.
Faster quotes. Richer data. Every system connected.

Percayso Inform’s insurance intelligence goes beyond traditional data enrichment by providing unique solutions at all stages of the insurance lifecycle. We deliver unrivalled uplift for insurers, brokers and MGA's creating a powerful competitive advantage.

PH Innovate Group (PHIG) is a group of companies covering in-house insurance product development and distribution. The group includes a technology incubator, providing a platform to create an end-to-end insurance trading ecosystem, and achieve market-leading performance for its insurance partners.

PHIG has four operating companies employing 100+ staff, generating revenues over £6m a year, while expanding and feeding into the Fintech economy.

Frontier build and distribute digital insurance products for the connected generations. We’ve started with a fully flexible home and residential landlord solution. We cover all types of property, all uses and types of contents and personal possessions. Customers get a bespoke product designed to their individual requirements which can adapt over time. We’re on a journey to create a completely autonomous insurance solution by continually connecting to data and hardware.

Fruga helps insurers & distributors improve customer retention by enabling policyholders to reduce the cost of their insurance through everyday spending.

GenAirate Technologies is a UK-based AI insurtech building advanced underwriting and risk triage solutions for insurers, MGAs, and Lloyd’s syndicates. Our flagship platform, SnapLine, automates submission ingestion, enriches property risk data, and enables underwriters to own their decision logic through agentic workflows. We focus on reducing manual overheads, improving risk selection, and enabling firms to embed their unique IP into scalable, intelligent processes.

Gigasure is an innovative technology led, specialist insurance broking platform. We will build into a consumer champion brand starting with three specialist product verticals: Car Hire Excess, Travel and Pet. Our customers will interact with self-service digital tools, including a state-of-the-art native app, to quote, buy, amend and renew their policies. We will complement this with a comprehensive omni-channel administrative support centre to delight our policyholders.

Global Insurance Management is a leading provider of warranties, insurances and underwriting expertise to the manufacturing, banking, motor and affinity markets both in the UK and worldwide.

Global Litigation is a MGA and Lloyd’s Coverholder providing After The Event Insurance to solicitors and litigation funders pursuing commercial litigation.It works closely with its sister company, Solon Litigation Solutions which provides litigation funding to enable claimants, both corporate and individuals to pursue litigation in the English & Welsh courts and through International Arbitration. 

Elio AI is not a traditional insurance SaaS platform. Instead, it acts as an automation layer that connects email, the core tool of brokers, with key insurance workflows like quoting, policy comparison, renewals, ETC. It works directly within email, functioning like a human assistant to streamline tasks without requiring users to learn complex software.

Entegral harmonizes the automotive claims experience, unlocks innovation, reduces friction and drives satisfaction by connecting people, systems and data. The Entegral system builds upon Enterprise Rent A-Car’s more-than-60-year legacy of helping customers get where they need to go after their vehicle is lost or damaged.