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goodtogoat helps insurers and brokers see — and close — the risk in how their products are sold. Insurers price the risk they underwrite down to the decimal, then hand those products to thousands of brokers and measure almost nothing about how they're actually advised and sold. That gap is where mis-selling, complaints, and Consumer Duty failures live — and today it's largely invisible until something goes wrong.
We make it visible. We put distribution networks through realistic scenarios and turn how they perform into a measurable risk signal, so a business can see which parts of its network are strong, which are exposed, and where to act. Where the signal shows exposure, we offer a route to close it — targeted practice on the conversations that carry the most risk. Founded 2025. Based in London.

Yulife, the world's first lifestyle insurance business, is on a mission to make the country healthier and happier. Yulife makes it easy for companies to care for the financial, physical and mental wellbeing of their employees. Yulife aims to create lasting, positive lifestyle changes by rewarding simple, everyday activities through their life insurance and technology platform.

We're on a mission to make renting easier, faster and fairer by replacing the traditional cash deposit with a low cost alternative. With an estimated £4bn tied up in deposit schemes and many tenants needing to move when their deposit is still locked in their previous property, we solve the sizeable affordability gap and help tenants secure a fairer alternative within minutes. 

Zixty is an FCA-regulated, data-driven insurtech platform. We harness AI, behavioural analytics, and data enrichment to power the future of insurance.

We proved the model with short-term car insurance, now live with partners like Go.Compare and esure, serving thousands of drivers eager for flexible insurance options each month. Now we’re bringing that technology to more high-volume segments.

Sprout.ai is built to handle high volumes and complex cases, supports multiple languages, and integrates into existing claims systems. It also enhances fraud detection by identifying tampered documents, detecting duplicate submissions, and spotting similar claims within the system. Its scalable AI technology helps insurers increase operational efficiency, reduce manual workload, and improve the overall customer claims experience.

Founded in 1991 (as SportsCover Direct), Starpeak is an expert in specialist online insurance, servicing a variety of customers in both the consumer and micro/SME markets. Starpeak provides insurance to over 140,000 live policyholders across the UK. The company operates two main brands - SportsCover Direct which is a specialist in Consumer travel and PA, and Protectivity (launched in 2013) which is a specialist in commercial, leisure and lifestyle insurance. We are always keen to hear from anyone with Products that could be sold online direct to consumers or brokers.

Suited is a UK-based digital MGA offering flexible, subscription-based business insurance for SMEs. We focus on simplicity, transparency and control, allowing customers to buy, manage and adjust cover online, pay monthly, and change or pause policies as their work changes. Suited supports hundreds of professions across manual and non-manual sectors, working closely with insurers to evolve products that better reflect how small businesses actually operate.

Supercede is a powerful, data-centric, global trading platform, specifically created for the reinsurance sector. Supercede brings together the largest global network of reinsurance professionals, with world-class analytics tools, and connects them on an intuitive placement platform.

The Supercede platform, built by seasoned reinsurance and technology specialists, offers a radically better, collaborative placement experience. Cedents can now transform how they prepare submission exhibits and collaborate with their brokers to improve speed to market. The free-to-use Supercede placement platform allows brokers to benefit from a better placement process while reinsurers gain access to more risks and purely digital, actuarial-grade submission data across all non-life products and lines of business.

We are passionate about propelling the industry forward with technology so that the experts can focus on what they do best.

Superscipt provides business insurance designed specifically to meet the fast-changing needs of small businesses. Underpinned by proprietary technology, expertise in emerging risks and threats, and partnerships with some of the world’s biggest underwriters, it delivers bespoke, subscription-based insurance cover for all types of risk. Superscript shapes business protection around businesses’ individual needs, from essential cover through to complex risks. It delivers a personalised customer experience that supports the ever-evolving needs of small to medium-sized businesses. 

Superscript was originally founded as Digital Risks in 2015 by Cameron Shearer, CEO, an accomplished marketer, entrepreneur and tech expert, and Ben Rose, Chief Underwriting Officer, an experienced broking, risk management, underwriting and claims specialist. Its investors include BHL Holdings (owner of Compare The Market), Beazley Group and Concentric.

Symphony was founded with a clear vision: to build the most powerful, customizable AI platform exclusively for insurance companies. We believe that frontline reps deserve better tools—tools that learn from the best, train staff effectively, guide decisions in real-time, and automate repetitive tasks.

Our team combines deep insurance industry expertise with cutting-edge AI technology to deliver solutions that deploy in days, not months, and drive measurable results from day one.

SyncTech is a web-based platform that reduces costs & time associated with property claims by simplifying the claims procedure using their service portal for internal and external digital twins / 3D models, BIM and AI Damage Reporting in combination with their SaaS platform.

Every day, organisations send payments to suppliers, claimants, and partners they believe they know.

Account-to-account fraud driven by fake supplier details, invoice manipulation, and impersonation now costs businesses tens of billions annually. Real-time payments are making it faster and harder to reverse.

T11 was built to fix this. We give organisations a single source of truth for payee and supplier management — replacing fragmented spreadsheets, manual checks, and legacy processes with an AI-powered platform that verifies, monitors, and governs every payee relationship continuously.

ThingCo is all about empowering insurers and consumers with the next generation of telematics.

TruNord Technologies is a Dubai-based insurtech and member of DIFC FinTech Hive, helping insurers, MGAs, brokers, and embedded partners transform insurance distribution through its no-code, API-first platform, Kai Insure. Designed to integrate with existing systems, Kai Insure enables rapid product launches and scale without replacing legacy infrastructure. With a modular, distribution-first approach, TruNord accelerates innovation, improves efficiency, and enhances customer experiences across policy administration, servicing, claims, and embedded insurance across Africa, Asia, and the Middle East.

Veridox is an AI-powered fraud detection platform built for insurers, TPAs, investigators and law firms. Combining forensic document analysis with contextual intelligence, Veridox helps organisations detect fraud faster, reduce manual workloads and build stronger, evidence-backed decisions. Our platform provides clear, explainable insights that support real investigative workflows across claims and policy operations.

Vitesse is a treasury and payment service provider for the insurance sector. We specialise in claim funds management and claim payments, offering tailored solutions for all market participants, such as carriers, MGAs, and TPAs. With expertise in domestic and international payments across 200+ countries and currencies, our award-winning network ensures seamless transactions, having facilitated over $10 billion in value.

WhenFresh has built the UK’s most comprehensive and accessible residential property “data supermarket”. Combining 200+ private, proprietary and public data-sets (including Zoopla, CLS, BlueSky, Property Assure, Future Climate Info, Airbus, Land Registry and many more) with world class data science and instant API delivery, we provide solutions to Financial Service, Insurance and related sectors - enabling faster, more efficient, lower-risk lending and insurance decisions than ever before.

Wrisk works with leading automotive brands and insurers to shape the future of their customers’ mobility and insurance protection experiences by providing a digital platform alongside enhanced data insight.

Xact Risk Solutions Ltd. is an independently owned specialist Lloyd’s Wholesale Broker. We focus principally on the placement of schemes and delegated authorities for MGA’s around the world in all non-marine classes of insurance. We are focusing increasingly on the green sector and Insurtech opportunities but have a wide cross section of clients in the UK and around the world and have an authorised broking company in Denmark for handling EU based clients.

reserv is a digital-native TPA incubating next-generation automation technology and AI, focused on bringing speed, advanced data science, and simplicity to the experience of policyholders, MGA’s, and carriers